I-LAB

	Is the creative core of PEA, which developed and researches, concepts and historical events and formats them into an audio-visual style for clients. I-Lab with four units:
	Creative Department Production	Media Department Communication

Creative Department

The Creative Department has strong capacities in the field of originality and functionally, ideas and concepts, which we have to bring to public notice, and attending to customer’s needs and wants, our primary objective is using most efficient means at minimum expense.

The Creative Department (project teams) will provide proven techniques for creating brands (Media Products) on the following principles:

• Originally
• Retention (Consumer Memory)
• Adequacy
• Functionally
• Information Content
• Product Placement capacity

Production

The production department will be engaged in rendering services in the fields of design.

A well-organised team of highly experience professional is able to carry out orders of any complicacy an at the earliest practicable date. Individual approach and special attention given to each other ensure high level of quality of the work performed.

The production has two divisions:

• Design
• Storyboard

Media Department

The media department primarily is to ensure that investments in creative projects are made with maximum efficiency. Mass media most important component of the strategic planning of communication and consumers needs and wants.

Creative media planning based on the latest international achievements in this content sphere and on findings of studies, enabling the I-LAB to reduce production budgets by using strategy and tactics more competently and efficiently.

Creative Concept Development – Test Audiences

• Preliminary study of competitors on market and classification of existing brand names.
• Product analysis: products attributes, products benefits, market niche, marketing potential and target audience;
• Developing of variants of brand names;
• Patent search and registration of brand names;
• Testing of brand names variants by major parameters (retention, perception, associative potential)

After the formulation of the creative concept, than follows its creative embodiment. Full-cycle development of a creative concept including the following;

• Market condition analysis
• Developing of the package of concepts
• Development of scenarios and design

Media planning – outlining plans for products launch

• Formulation of media objective under consideration of all needed factors:
• Developing of product launch campaign strategies
• Distribution of advertising influence
• Selection of media (TV, Radio, Print, Outdoor and Internet)
• Appraisal of advertising campaign strategy;

Communication

	The communication department controls all communications between the group and the public, the scope of services offered are;
	Comprehensive PR-services Brand Development and Brand Management Media relations Internet Communications Corporate PR programs Program in Audio / Visual sponsorship Direct marketing Special events and actions Anti-crisis PR